Spanish tv advertising revenue may fall

Last year 2012, Spanish television channels broadcast 10% fewer advertisements than in 2011

Last year 2012, Spanish television channels broadcast 10% fewer advertisements than in 2011 – the first time for 10years that commercial ads have fallen from one year to another , according to Zenith Media. They reported that the number of advertising spots had up until 2012 been growing year after year, according to Neeo.es.In addition, the  advertising minutes per day dropped by 11%, all this is happening within a context where more tv channels than ever before are showing.

So far, the reduction in the number of adverts hasn’t negatively affected the number of advertising minutes watched by the viewers, however, which was 22 minutes per day, the same as in 2011; neither did it affect the gross rating point (GRP) earned by the advertisers with each ad.

Zenith Media pointed out that the reduction in the number of adverts coupled with no fall in GRP indicates the growing effectiveness of the advertisements by 10% during 2012. The reduction in the number of ads comes at a delicate time for the Spanish TV sector in which advertising investment in national TV channels has dropped more than 35% since 2007, according to the latest report by Infoadex. This is despite the fact the TV viewing hours are still growing,  this January being a  month with the second most TV consumption in the history of Spain. The price of advertising slots has fallen to try to keep the advertisers coming back.

As a consequence of this drop in advertising investment some TV channels have opted to drop their prices which may in turn reduce future advertising. Worrying times for the Spanish broadcasters.

TVE note for Sky+ users

Just another little gripe from all you Sky subscribers, TVE international can now be tuned in but its not appearing on the EPG, only on ‘other channels’ so Sky+ users cannot use their built in record function to make recordings, instead they are having to dig out the video from the cupboard and connect it back up.

First its on then its off then back on again, c’mon sky get your act together, all these people have paid for TVEi….

Spanish Satellite Channels in the Uk

Hola Welcome to

Spanish Channels

September 2015:This post is now updated, since the advent of TDT – the main channels shown below ARE available and at no monthly cost – see TDT page.

For anyone from Spain living in the Uk, here is a satellite service for you. All your favourite tv programmes delivered via satellite. Our service is called Satellite Tv Europe our website is  www.satellitetveurope.co.uk We install dishes and digital receivers compatible with all the main Spanish broadcasting services.

The main channels, TVE1, TVE2, Antena3 cuatro Telecinco, La Sexta etc. free in Spain, are not free via satellite and require a subscription to Canal Plus

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You can subscribe directly to Canal+ ( formerly  Digital Plus) ONLY if you have an address in Spain and pay via a Spanish bank account, then all the Canal Plus packages are available to you …. see Plus website.   Alternately you can purchase a Canal Plus Card. It is paid in advance ( 18months) it has the same  channels and is available from several european dealers. It is fairly expensive though at 1200Euro for the 18 month period , even for the cheapest card.

Free to Air Spanish Channels

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There are still a few Spanish channels broadcast FTA ( free to air ) the main ones are listed fully on our Spanish page

We can install ,anywhere in the Uk, just send your requirements and location for a quotation.

 
Question: I already have Sky, can I also have Spanish TV?

You need a separate receiver as the Sky box is disabled from using multi satellite and unable to cope with the different data rates ( symbol rates ) of the spanish broadcasts. The dish for Canal plus needs to be at least 65cm to avoid picture freezing, but to avoid having 2 dishes it is possible to combine Sky and Canal Plus on one dish. ( NOT possible with the new TDT satellite as it is too far west )

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Combining Spanish with Uk, French and German

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For those wanting both Sky and spanish, German French and Italian broadcasts , there is the Force Multi dish. This new wide angle dish is superb for giving hundreds of free channels from all over Europe and some from the middle east

Note this is only for the Astra 1 spanish channels  – Hispasat is too far west to combine the signals on one dish. For Hispasat and Uk channels you will need 2 dishes but at least the Uk dish will only be a small one.

If you have need for other language broadcasts then a motorised satellite dish is the answer, the ultimate in sheer numbers of channels receivable, a motor system can log in some 5000 channels when installed, of which over half are viewable free ( FTA free to air ) and the others require various subscription cards to view.

To checkout the prices and to order go to the Spanish Channels page and click the quote me button on any package of interest.

Students of language , Colleges and schools can make use of these services too , we install multi room setups in a number of different formats to suit all needs.

Receivers – our main receivers are from the popularTechnomate range, both SD and HD models which have proved themselves very capable in fixed dish and motorised dish installations, the remote can be operated in two modes FAVourites or SATellite mode. In favourite mode, a user may save a list of favourite channels under his own name eg. Andys Fav. other users may have their own lists. In Satellite mode, the user simply selects the satellite with left/right keys , and channel with the Up /down keys. The receiver will take most major  subscriptions cards without an additional CAM unit.

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Our installer Andrew, always spends some time after installation to make sure the customer is familiar enough with the equipment to navigate to the desired channel and can operate it with any existing equipment like a Sky box, Tv, video or disc recorders and Hi Fi.

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For a Quote to install Spanish channels watch this help with coordinates, then click the Quote Me button